IAB UK supports updated DPN Guidance on Legitimate Interests

The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.


The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers:

  • Understanding what Legitimate Interests are

  • Identifying areas of processing where Legitimate Interests may apply

  • The Legitimate Interests Assessment (LIA) – the 3-stage test

  • Transparency and the consumer

IAB UK actively contributed to the update to the guidance and is pleased to support its latest iteration. Members can contact [email protected] for further information.  

 

Download the DPN Guidance below

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Belgian Market Court makes decision regarding TCF/APD case

Learn more
IAB member at an event

IAB Europe launches TCF 2.2

Learn more
EU parliament

IAB Europe’s statement on the APD’s ruling regarding the TCF

Learn more

Gambling regulator clamps down on ads being misplaced on pirate sites

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon